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In 2018 we published the first data from our Global Consumer Survey, a survey that we are conducting in 56 countries and territories in 2021. When the corona crisis hit last year, we had just started fieldwork in more than 25 countries. What impact would the crisis have on response and consumption behavior in different countries? In this article I want to showcase some exemplary results but also point you to some cliffs that need to be avoided when analyzing the Covid-19 effect in tracker studies.

Tracking the cornerstones of the crisis

Soon after the Covid outbreak it became apparent, that the disease would have a…

Nicolas Loose

Market researcher at Statista. Passionate about the digital transformation of the market research industry and about creating product and service innovations.

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